MANILA -- Morris Garages (MG) on Tuesday formally sealed an agreement with the Philippine Southeast Asian Games Organizing Committee (Phisgoc) to become the primary transportation means for the upcoming SEA Games.
Representatives from MG and Phisgoc signed the memorandum of agreement on Tuesday at Enderun College in Taguig City that effectively makes MG the meet's official mobility partner.
About the scope of the deal, Alberto Arcilla, the president of Morris Garages Philippines, told the Philippine News Agency (PNA): "We'll be distributing the cars that we will loan to them to the various venues. They will distribute them to the participants--to the team members and even to some organizers."
A total of 80 special-edition MG vehicles will be deployed to all the playing venues of the SEA Games spread across various locations in Luzon.
"We will be delivering all the cars to their depot, and they will be distributing them," Arcilla said.
MG has been aggressive in marketing its brand in sports.
The automotive company also struck a sponsorship deal with FilOil Flying V Sports for its FilOil Flying V Preseason Premier Cup and with One Championship for the mixed martial arts promotions' four-fight cards in the Philippines this year.
Lars Heidnreich, managing director of Mediapro Asia which made the MG-SEA Games partnership possible, said the SEA Games official mobility partnership is the biggest the MG ever had so far.
“We are thrilled to have another partner on board through us. With MG, we hope this sponsorship turns the Philippines into a stronghold for the brand,” he said. (PNA)